As the blueprint for all marketing campaigns, here is just a sampling of the many strategy projects I’ve been a part of. Some began years ahead of the premiere, combining the source material, audience insights, cultural learnings, and more. As the lead writer on these projects, it was my responsibility to craft the North Star, Creative Positioning, Voice, Tone, Filter, and Consumer Takeaways.
THE ACOLYTE
DAY OF THE JACKAL
THE PENGUIN
THE RIGHTEOUS GEMSTONES SEASON 4
DUNE: PROPHECY
NASCAR
QUARTERBACK
TIVO
