Working with Amazon and Kilter on this project never feels like work at all. Leaning into the epic-drama-with-a-cheeky-twist, it’s all fun and games… until the nukes drop.volume_offS2 Teaser TrailerThe End of The World… Ain’t Over Yet.volume_offS2 Upfront PieceFor the 2025 Upfronts, ahead of S2, I wrote a special shoot concept and script for Walton Goggins’ character, Cooper Howard. With the advertisers in mind, he’s complaining about how much he hates advertising.volume_offS1 Teaser TrailerFrom the Studio Behind The Boys... and Free 2-Day Shipping.
Collaborating with HBO on their hilarious and outrageous comedy (and one of my favorite shows) was a dream come true. With voice and tone being key to the campaign, we pushed boundaries, but never made fun of religion directly.Prayer Pod HotlineThe series focuses on a ridiculous new invention where worshippers would pray on-the-go: the Prayer Pod. We created a phone line for audiences to call and leave prayer messages for the Gemstones. Prayer Pod Hotline Follow-upOnce people left genuine messages, we used them later in the campaign for its own fun social video. Go ahead and call. Don’t forget to leave a message! Gemstones gems-tunesWith so many hilarious songs in the series, we crafted a faux-commercial highlighting some of the family’s greatest tunes. I may have written the script, but that narrator is truly doing the Lord’s work.Starting the campaign with a strategic goal, we wanted this final season to be big, and bold, and not hold anything back.Before working on the campaign, we were told it would be won or lost based on voice, tone, and copy samples. It was stressful, but I had a few divine ideas.
Having been a Star Wars nerd my entire life, I’m privileged to have worked on so many different iterations of the epic adventure...Months before Disney announced their new Star Wars section of the theme park, they needed a name for it. With thousands of options, they chose one of mine.The Acolyte: StrategyYears before the series debuted, our team began work on crafting the campaign strategy for Disney’s big series. Reading scripts and collaborating with Disney clients paved the way for the campaign’s direction ahead.The Acolyte: StrategyThe Acolyte: Strategyvolume_offThe Acolyte: TrailerWhen darkness falls on a time of enlightenment for the galaxy, no one is safe from the truthObi-Wan Kenobi: Trailervolume_offThe showdown between Obi-Wan and Darth Vader that no one saw coming… yes please.The Book of Boba Fett: TrailerPretty sure I pitched the finished line of copy on the kick-off call, but I still had to write 50 more options to prove the initial idea was best, haha.volume_off
From strategy, to AV, key art, and social + digital, our partnership with Warner Bros. gave way to some incredible creative materials. Here are just a few.While sadly the in-world rataalada website is no longer live, we’ve captured a glimpse of the experience here. Working with strategy on the campaign’s key beats, as well as user experience and audience rewards, the site challenged audiences to solve riddles (from The Riddler) in exchange for clues and revealed secrets about the film and characters. The riddles themselves proved so popular, I was tasked with writing way more than we initially thought we needed. In the end, the site — and the copywriting for the site — garnered Silvers at the 2022 Clios Entertainment Awards. Even the end credits of the film directs audiences to the website (seriously, you can check). The movie marketed to the marketing… crazy!ARG Websitevolume_offSometimes simple is best.Key Art Tagline
In partnership with Netflix, we worked on their popular series for a number of seasons. Each season had new challenges, and for the AV campaigns we were tasked with new, inventive ways to write for the main characters of Johnny and Daniel. Having been a fan of the films as a kid myself, this was a fight I was willing to face.volume_offS6 Teaser TrailerNostalgic, uniting, ass kicking.volume_offFinal Season Date AnnouncementThe end begins here.Final Season Trailervolume_offIt’s all led to this.
Nearly 20 years after the previous movies were released, we collaborated with Warner Bros. to bring this new “resurrected” chapter of the epic film series to life.
As the writer on this first-of-its-kind interactive teaser—which was never the same viewing experience twice—I worked alongside AV, our social team, as well as our technical development departments in laying out the creative roadmap. With concepts and scripts meant to highlight this cutting-edge technology, I also crafted narration for two of the film’s lead characters.Iterative Trailervolume_off
